For anyone who grew up in El Paso and chose to move away at some point in their lives, it can be easy to see how behind our city is on a lot of trends. 3 years ago when Yelp started to be the only way people chose a restaurant in big cities, El Paso businesses were slow to catch on to Yelp and even users paid little attention to the system.
Local businesses are very slow to adapt to new digital tech which makes it difficult for owners to understand the importance of digital marketing strategies. Local business owners wear many hats in El Paso. You might start off your day buying product for your business, followed by working the cash register, you pay the business bills, you look for ways to attract more customers, and so on. With so many responsibilities it is impossible to keep up with current marketing trends. Marketing then loses its place on top of your priorities list. It takes time and effort to adapt to new technologies and more often than not, small businesses don’t have the: 1. Expertise in digital media 2. Equipment 3. Time and resources, to make necessary changes to their marketing strategies.
Here are a couple examples that local business owners who try to do their own digital marketing fail at:
Local businesses with smaller budgets benefit from a customized digital marketing strategy. This approach invests the bulk of your marketing dollars on local marketing tactics that show the best returns for your business. There is a lot of power in digital marketing for small local businesses in El Paso. As a business owner, remember that just because you can, doesn’t mean you should.